This is strictly because I’m rather irritated to learn that De Beers is responsible for “mining” (get it‽) cash out of us poor saps – by facilitating the adoption of the diamond engagement ring. Lousy scammers.
Regardless, after doing my own research, I have come to the conclusion that this, the following, is intrinsically true, or at least true enough, to the point that I can believe that the whole concept of spending exorbitant amounts of money on what is essentially a rock that is quite suited to embed in drill bits and saw blades is simply rooted in a corporation that was after nothing than protecting it’s bottom line.
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